![]() I’m assembling a team of talented people to make this happen-a creative studio to develop ideas into visual form. This work will lead to a Gawker visual style, the same way we have a Gawker voice in our publications (if you are interested, this is the quote that inspired this mission: ) We want to create cool stuff that make all of us proud-good stories with unique angles, formats, and aesthetics. We don’t want tons of soulless video listicles, explainers that look like glorified PowerPoints, and smarmy clips. I believe that the only strategy to get the audience we want is to make great video content. Now, the audience is there and the market is good-we are ready to move in and we have a plan. Meanwhile, we learned from our competitors’ wins and mistakes. We are an independent media company, so we waited to know if we could make money before investing in a strong video plan. If you are a Game of Thrones fan (or just a Gawker Media fan!) please share it with your friends.Īs you know, other internet media companies have been working on the video space for some years now, funneling massive VC money into very large operations. This is our first video, product of the new workflow we have set up: Some of you may have heard some of this already, but here is the entire story: We have created a new Gawker Video group under Heather Dietrick’s new Publishing Services group. In February, Gawker Media honcho Nick Denton told Re/code that the company was planning to double down on its video efforts in 2015. Several other Web-native news organizations, including BuzzFeed, the Huffington Post and Vox Media, have already developed video divisions that take advantage of the relatively high CPMs for video advertising. They plan to add five staffers soon and are hiring a production manager. The team currently comprises senior creative director Devin Clark, associate producer Nick Stango, video producer Chris Person and video producer Michael Hession. The studio’s inaugural effort, an animated explainer of the Game of Thrones, was published to YouTube on Wednesday and has accumulated more than 189,000 views. The effort will shun “soulless video listicles,” “explainers that look like glorified PowerPoints” and “smarmy clips.” Staffers leading the effort will work with journalists throughout Gawker Media to create standalone videos, videos series’ and evergreen content. ![]() The new video arm, which has been dubbed Gawker Video, aspires to be a “creative studio to develop ideas into visual form,” according to the announcement. Gawker Media, the hub for a family of sites including Gawker, Jezebel and Deadspin, has created a new video division, according to an internal announcement made Thursday. ![]()
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