This allowed them to create an incentivized level progression system that would reward players with a loot box for every level they earned from experience gained in playing matches. Instead, they opted to include microtransactions through which players can buy loot boxes, which contain four randomized cosmetic items, including characters skins, victory poses, emotes, spray tags, highlight introductions, and player icons. Over the course of developing Overwatch, Blizzard opted against using a downloadable content model to extend the game and bring post-sale revenues, as they had developed the game around the mechanic of allowing players to switch out to new heroes during the course of a match as to meet current strategic conditions by requiring players to purchase new heroes, such a model would have hampered this approach. Players keep their earned character cosmetic options after the event ends, but the rest of the themed elements return to normal. These events last for two to three weeks, updating levels to incorporate elements of that theme, and provide new game modes along with the opportunity to buy items with credits or acquire them through the game's loot box system. To support ongoing interest in the game, Blizzard has run several seasonal events, typically coinciding with worldwide events and holidays. The game has been both a critical and financial success for Blizzard, exceeding over 30 million players and obtaining over US$1 billion in revenue within its first year. Overwatch supports both casual and ranked matchmaking, as well as a rotating set of arcade modes, and the game has since become a popular esport, featuring the Overwatch League that started in 2018. Each hero has a unique set of weapons, abilities, and skills, which players use to coordinate with their team to overpower the other. Normally played in matches of six-vs-six, players select from one of over 30 heroes, broadly classified into the three roles of Tank, Damage, and Support, and work with their team to attack or defend map objectives. Overwatch is an online team-based first-person shooter developed by Blizzard Entertainment, and released worldwide in May 2016. Seasonal events run by Blizzard for the 2016 video game Overwatch
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